Have you ever seen someone wearing a lapel pin and asked them about it? They probably have some very interesting story about where they got it from or who gave it to them, it probably has some special meaning to them. You probably do not know but this is an example of advertising.  

This person probably told you about their former boss who gave them the lapel pin in recognition for their good work. Or they might have told you a story about their golfer grandmother who played around the world with a specific organization collecting lapel pins and how they like to wear them to remember her. They could also just be wearing some kind of promotional lapel pin because they like the look and design of it. No matter the story, there is a company, group or organization behind that specific lapel pin and it became very obvious to you.

This type of advertising occurs when people share information about products or promotions with friends. Any person in the marketing business knows the importance of word-of-mouth advertising but yet it is very expensive and often difficult to achieve. Everything has been given a try with only a temporary impact on sales.

Many of these gimmicks only last a few days, which is why they have no staying power and eventually die off. Lapel pins are a particular item that have been valued for many years and do not expire after only a few days. Lapel pins are inexpensive, have a very long lifespan, have proven their worth and have helped increase advertising year after year.

Lapel pins are virtually inexpensive with an average cost of $1.50 depending on the size, design, material and quantity you order. Good advertising at this cost is definitely worth a try!

Lapel pins have so many uses that we can only try to mention a few. Tradeshows and collectors is a popular activity and a great part of the lapel pin business. Golf tournaments have been making use of lapel pins for many years and still continue to do so, same as charity events and grand openings. Lapel pins are also widely used as recognition awards for employees and for product launches.

All in all, lapel pins are a great way to advertise no matter what your business is. With every lapel pin you give away you are advertising and marketing your business and probably for years to come. Next time you have a little extra money in your budget to invest in marketing, consider lapel pins as a great method with excellent results.

---